0%
of ER patients don't know alternatives exist
Lăcătuș et al., Healthcare 2024, confirmed OECD 2025
0%
of Romanians live in rural areas — yet over 90% of hospitals and clinics are in urban areas
OECD 2025 / INS 2024
0%
of ER cases manageable at primary care level
Lăcătuș et al., Healthcare (MDPI) 2024, reconfirmed OECD 2025
CONTEXT
Access to care exists. Rapid decision-making is missing.
Teleconsultation — a massive market in Europe, underutilized in Romania.
SOLUTIONAIkER builds a new entry point to the healthcare system — triage + fast medical access.
From symptom to medical decision — in minutes.
A simple business model with recurring usage potential, built from both patient and doctor perspectives.
Opportunity
0%
of ER visits are non-critical — massive underaddressed market (DSU Romania · OECD 2025)
Model
0 RON
Single price · Pay-per-consultation · Phase 1 B2C
Market
0M+
Residents · Accelerated digital adoption
Why now?
- Proven models exist — Qare in France, Livi in Sweden, Teladoc in the US. The teleconsultation market in Romania is still nascent — no player has specifically addressed the massive share of urgent but non-critical cases overwhelming Romanian ERs.
- Expanded market: urgent non-critical cases + medical result interpretation/clarification.
- Accelerated digital adoption — patients already pay for fast access in private healthcare. Teleconsultation follows the same model.
- The public system invests just 9% of its health budget in primary care — the lowest in the OECD. Patients are forced to seek alternatives. AIkER is being built exactly in this space.
- The legal framework for teleconsultation has been in force since 2022 — HG 1133/2022. The platform operates in full compliance.
Business Model
- Launch: Pay per consultation (129 RON) — B2C, initial focus on major urban centers
- Early scale: Subscriptions (families / frequent users)
- Expansion: National rollout — other urban centers, gradual expansion to semi-urban and rural areas. Building habits and brand.
- Possible future directions: B2B, partnerships with insurance providers (public & private) — to be evaluated based on traction.
We're at the beginning. Let's build this together.
Interested in AIkER? Let's talk!
contact@aiker.ro